StraplessBacklessSeamlessBrasAbracadabra

Change your style, change your mind, change your outfit! You're free to be yourself with Abracadabra! 

 "...I noticed that garments I would normally try and wear a normal bra with looked heaps better
when worn with the Abracadabra...."
Gemma, Fashion Editor.

Abracadabra produces premium quality self-adhesive backless strapless bras and lingerie accessories. Along with fantastic reusable comfort and style enhancing fashion assets, like foot cushions, clear straps and quality fashion tape. Products are design to stay in place.

For those who have been keeping up with Abracadabra, you may have observed that while our products remain on shelves, it has been some time since our last online 'hello'. However, we are thrilled to announce that Vivian has relaunched the Abracadabra website after starting a family. A warm welcome to all! We hope you enjoy shopping online again!

Abracadabra empowers women to flaunt their favourite outfits with grace, style, and comfort. No wonder the brand is a best-kept secret and an essential addition to any wardrobe. 

  • Abracadabra Differences

    Compared to other invisible silicone or backless bras, we only use very high-quality natural medical-grade silicone gel. We have strict quality control from material sourcing to the finished products on the shelf. Our products are partly handmade, and the designs are unique to us. 


    They will stay on for hours. Most importantly, they create sexy cleavage. You are guaranteed to pull it out all the time!


Vivian and her team launched the Abracadabra range in 2005, and it has been a huge success for girls and women at school balls, weddings, parties and many other events.


Vivian is a New Zealand businesswoman passionate about providing top-quality bras and accessories for women.

The Abracadabra collection allows women to wear their favourite fashions with style, ease and comfort. Many have regarded them as "best-kept secrets" and must-have assets for their wardrobe. They give women the confidence and poise to step out in style! Abracadabra is a fashion essential for special occasions.


Abracadabra Is a beloved brand today, especially for those attending significant occasions.


Many international models competing in pageants, including former Miss New Zealand(s), have endorsed Abracadabra due to its reliability.

Abracadabra continues to provide customers with only the best available skin friendly products., that stay in place for hours.

Highlights of Abracadabra's commitment to women include being past sponsors of The Magic  netball NZ team and breast cancer research.

  • More About Us

    Abracadabra bras and lingerie solutions are New Zealand designed for the global market, tried and tested by many and stocked by 170 leading fashion retailers worldwide.


    Our mission is to supply all women with top-quality invisible bras and accessories while granting them the confidence to look fabulous on any occasion.


    xx

    The Abracadabra team


    Abracadabra Fashions Ltd prides itself on delivering quality products to its customers and end users, and we always value your feedback.